Dear [Name of the world’s best boss],
cPanel is having their annual conference from September 25th – September 27th and I think it would be very beneficial to the company for me to attend.

As you know, cPanel has significantly increased the speed with which they develop new features and release new versions (they've release 4 new major versions each of the last two years). Increasing my knowledge of the cPanel & WHM software is crucial to maximizing the use of my time as [title]. Being able to attend sessions given by leading knowledge experts in the industry would really help me achieve that. Not only can I go to sessions and learn about what’s coming, I can chat with Developers, Technical Analysts, Migration Team members and Account Management during the entire conference. I'll be learning from cPanel experts that actually work on the product every day!

Obviously, another big draw is the networking I’ll be able to do, and all of the chances I’ll get to talk about [the place where you work] with people in our industry. Unlike other industry events, the cPanel Conference intentionally plans networking events each night for the entire group of attendees. The evening events, while just as beneficial, are a more informal atmosphere where I will be able to interact face-to-face with those same experts again, and pick their brain about [insert thing that your boss wants fixed, but that you haven't figured out how to fix yet]. 

I know, there’s some cost involved, but cPanel has arranged for discounted rates at the W hotel hosting the conference. I can [take a shuttle from the airport instead of a cab, drive if it’s a short distance instead of fly, run if it’s an even shorter distance, jet pack if you’re awesome, roller blade in ode to 90’s awesomeness….], and transportation to events is provided by cPanel. Meals are included, events include drinks and snacks. Outside of the small conference ticket cost (which I may be able to get discounted if we order soon) and general costs like travel and hotel, there should be very minimal costs added to the budget. Over all, the small monetary cost of going to the cPanel Conference is nothing compared to the value I’ll gain from gaining new industry contacts, knowing the latest cPanel news, and being able to represent [where you work].

conference.cpanel.net is where you can see everything that they offer, and the sessions I would get to attend.

[Depending on the culture of your company and relationship with your boss, insert the acceptable level of requesting to go once more. Vary between “Seriously, PLEASE” to “Thank you for considering, I look forward to your response!”]

[Your Name]