cPanel® Blog

Marketing Book Club

Effectively marketing cPanel to the web hosting community involves creativity and collaboration. As a confessed bibliophile, I can’t help but wonder which books inspire my colleagues to do their best work. So, I asked them.

Who Moved My Cheese by Spencer Johnson

Barbara Aquino Gregory, Sr. Web/UI/Graphic Designer: “This book opened my eyes to be more accepting and welcoming of change. I used to really hate change as it made me feel uncomfortable. After reading this book and making a conscious effort to embrace change, it made me more open to try new things and get excited about change. It wasn’t overnight, it took me a couple years though but it’s made a big difference in my work life.”

Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads by Luke Sullivan & Edward Boches

JR Miller, Marketing Copywriter: “Before storytelling became a buzzword in content marketing, this book was a huge resource for me to make sure my writing was smart, relatable, and purposeful. In regards to writing for cPanel, I go back to this book to remind myself on how to explain impact, illustrate a purpose, and showcase a benefit rather than just pushing a product. However, when the product you’re writing about happens to be one that creates businesses around the globe every second, the storytelling part tends to happen with ease.”

Leadership And Self Deception by The Arbinger Institute

Amanda Shultz, Scrum Master: “Never before have I read something that so deeply transformed my way of thinking and in turn my relationships – in and out of work. It made me realize that in most situations you actually are the problem and you can change the things that bother you just by changing the way you look at a situation.”

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery

Stephen Brent May, Product Owner: “With so much data at our fingertips, it’s really hard to know what to measure. This book helped me narrow down and focus on a few key metrics that matter. I don’t measure everything in the book, but it helped me change my mindset from trying to measure everything there possibly was to track to thinking about measuring things that matter to cPanel. Because of how this changed the way I looked at marketing analytics, we’ve been able to do some impressive things. In the past year, we have tripled the readership of the cPanel Blog. I think this book is a must-read for any marketer.”

Letting Go of the Words: Writing Web Content that Works (Interactive Technologies) by Janice (Ginny) Redish

Now I’d like to share this fantastic book. It has long informed the way I write for the web and helped lay the groundwork for my career as a content strategist. The author evangelizes plain language and usability. I learned that website visitors are, above all, looking for a clear path to the information that they’re seeking. In fact, I continue to incorporate Ginny Redish’s advice on headings, lists, calls to action, and visual cues into everyday content generation. Perhaps my favorite technique is “chunking” text to facilitate quick scanning and skimming.

I encourage you to check out these cPanel Marketing Team-approved books and pay it forward to the rest of the web hosting community. Does a particular book inspire the way you work?

Lindsey

Technical Content Strategist @cPanel, intuitive communicator, and adorer of bunnies. Spreading the word that cPanel & WHM is the hosting platform of choice.