Social media. Before it existed, no one needed it. Now that it does exist, everyone needs it… including your business. Fundamentally, and for better or worse, social media is literally just content. But what separates the good from the bad, the appropriate from the inappropriate, and the viral from the run-of-the-mill? More importantly, how can you apply the answers to these questions towards a more successful social media strategy for your business? Content is king. …
